Content Management made easy with WordPress

A content management system (CMS) is an application that allows you to edit text, images, forms, video, and/or any other media easily without a lot of technical knowledge. Web developers and designers use these applications in order to make website management easier for a wide variety of clients.

There are many CMS’s out there, including: Drupal, Joomla, concerte5, Expression Engine, and Magento. However, there is only one that powers nearly 28% of the entire Internet: WordPress. Released in 2003 by Matt Mullenweg and Mike Little, WordPress offers a user-friendly, easy-to-use experience for marketing teams with various levels of website management know-how.

Here are five reasons why I believe that WordPress is the ultimate content management system:

 

WordPress is open-source software

Open-source software allows you to use and edit without the hassle of licensing fees. You can easily download the latest version from WordPress. Most web hosts (i.e. InMotion, GoDaddy, HostGator, etc.) now offer a 1-click website installation option, which makes it easy to get started.

 

Ease of Use/Customization

A major perk of using an open-source software platform is that anyone can see its original developer code and locate errors unlike licensed software. WordPress was built with two widely used programming languages: PHP and SQL. Thus, approximately 50,000 plug-ins – such as testimonial sections, photo streams, and subscribe buttons — are available for install on your WordPress website. This allows you to customize your dream website without using difficult programming techniques.

SEO Friendly

Google and other search engines rank your website on a variety of criteria. SEO, or Search Engine Optimization, is the process of configuring your website to rank highly within that criteria.

 

Here is some of the criteria WordPress handles:

  • Fast Loading
  • Good Coding Standard
  • Sitemaps
  • Navigation
  • Image Optimization
  • Social Media Integration
  • User Experience

Large Troubleshooting Community

Approximately 16 million websites use WordPress, which means errors and technical problems occur from time to time. Thus, the CMS contains a plethora of well-maintained support forums filled with millions of queries and solutions. Whether it is a theme or plugin problem, the WordPress community will guide you to a solution.

 

Security

Recently, WordPress has been called out for its lack of security. When a company powers millions of websites, hackers are going to continuously look for loopholes to expose. As with any software platform, staying on top of updates will effectively keep your website secure. There are even great plugins such as Sucuri and WordFence that can help enhance your security.

 

If you are ready to be a part of the nearly 28% of websites using WordPress, contact Heartbeat Interactive to get started!

Why Heartbeat Interactive is your best choice

Heartbeat Interactive has one goal in mind: To offer businesses top-notch web solutions that will engage their audiences and provide a return on their investment. Our slogan is “Web Solutions that bring your business to life” and I believe I have the resources to accomplish that. Why should you choose Heartbeat Interactive? Below is a few reasons we beat our competitors:

 

Passion

I don’t sit back and collect a paycheck like a big-time CEO. I work on a variety of websites and applications in a variety of industries every day! When I work with your team, I become invested in learning the ins-and-outs of your business, becoming one of your team members. Ultimately, if your business succeeds I succeed.

 

Experience

I work with clients on all different spectrum’s. From the celebrity wedding planner to the local niche small business, I’ve seen many different scenarios appear while running a website. Whether you run a 5-page website to tell customers about your business or sell products online we can design, host, and support it from beginning to end.

 

CMS

We build all of our websites using a CMS or Content Management System. In the past, to update your website you would need to know how to read code and upload files to a web server to make necessary changes. I feel you should focus on your core business offering instead of trying to learn a second career. A CMS allows you to add pages, insert graphics, or make text changes just like if you were using Microsoft Word. All of our clients receive training as a part of their package, so you will know the ins-and-outs of the CMS by the time we finish.

 

Custom Websites

Our websites are different. We build them from the ground up. Unlike some of our competition, you won’t see us just buying someone else’s website design and editing the colors and logos and calling it complete. Each website starts with a design mockup, so your website is as unique as your business. Some company’s look for a quick buck, we are looking for the best way to showcase your business/product.

 

Budget

Heartbeat Interactive doesn’t need your arms and legs as payment for your custom website. Our design, development, hosting, and maintenance plans won’t break your bank. They will keep your website looking good and running smoothly for years to come. We even offer monthly website pricing, so you can get started right away!

 

There are many reasons we beat the competitor. Above is just a few of those reasons. Even if you feel like you only need a website, talk to me and I will offer you a web solution that will, “Bring your Business to Life!”